How Is The Cloud Revolutionizing the Media Industry?


As with all industries, the COVID-19 pandemic has had a major impact on the media industry, creating significant challenges for media companies’ supply chains and operations. For example, during shelter-in-place limitations, media houses had to suspend production and post-production activities. The outcome? A significant dent in the telecasting of new programs. Furthermore, COVID-19’s major impact on many industries created a domino effect that’s put premium ad inventory in danger, bringing about a hit to media organizations’ incomes.

Change is inevitable in the media industry, and the organizations that can’t adapt won’t survive in the market. So, how has the media industry coped up with the challenges thrown by the Covid 19? Cloud Migration. Yes, the cloud platform has helped the media industry to overcome challenges on supply and demand factors and quickly adjust to a new operational environment. Indeed, content is the king, however, the cloud is the future of competitive media-tech enterprises. Who’s the New Star in the Entertainment Industry? It’s Cloud Computing.

In this blog, we would be throwing light on Why Media Companies Are Adopting the Cloud and how it has revived the media industry. So, let’s get started with cloud media solutions.

1. Worldwide Availability, Automatic Updates, and Effortless Maintenance

Despite its location, a business operating on the cloud can accomplish the same degree of features, execution, and customization choices for its applications. This aids media companies that employ freelancers for explicit projects and may likewise have numerous workplaces across cities or nations.

The maintenance of any application in the cloud is the obligation of your service provider, and automatic upgrades are included in the part of the solution. It helps avoid spending time downloading updates from the Internet and reinstalling any most recent arrival of the app since a service level arrangement (SLA) ensures the uptime for applications.

Cloud has an elastic nature – cloud computing for the media and entertainment industry turns up the additional infrastructure for upcoming replicates and upgrades across different geographic zones.

Also Read – Green Cloud Computing Era -Why a Boon to Technology?

2. Agility and Security

Media companies should have the option to move their business data rapidly and effectively for seamless operations. From live inclusion of a sporting event to chipping away at a VFX project for a feature film, media organizations’ technology needs fluctuate drastically.

Other than guaranteeing technology access for remote working staff, media organizations likewise need technology that changes rapidly to evolving demands. The cloud platform satisfies such prerequisites flawlessly.

Besides, cloud users get a significant level of safety than what they get with on-premise applications and software. They get automated security updates and patch management from their cloud service providers.

Image source: Birlasoft

Step-by-step guide for Cloud Migration

3. Autoscaling

Cloud gives auto-scaling abilities by which any additional infrastructure needed for peak periods is consequently added. In cloud computing for media and entertainment industry, SaaS gives new advanced abilities as their work processes request, which proficiently balances load across the provisioned limit. With a multi-tenure model, cloud service providers can cost-adequately oblige times of low use and auto-scale the infrastructure required for peak demand periods.

The blend of auto-scaling, load-balancing, and multi-tenure makes cloud platforms valuable for media organizations. Regardless of whether an association has five or 5000 clients; or it is scaling from 10 GB to 10,000 TB of data storage – the cloud helps in executing the progressions with no disturbance to activities.

Cloud for media and entertainment permits a single infrastructure to be divided between a great many clients, and notwithstanding the common space, the data for individual media companies are constantly kept independent, private, and encoded.

Also read: Big data and cloud Computing – a match made in heaven?

4. Pay-Per-Usage Pricing

Another advantage that media organizations get with cloud platforms is the pay-as-you-go model wherein it is easy to keep track of service utilization and create invoices accordingly. Bills can fluctuate from one month to another according to the product scaling.

It is difficult for a media organization to foresee its utilization of a product or application. With Cloud solution for digital media, organizations don’t need to stress over-provisioning extra on-premise infrastructure for taking care of workloads during peak seasons. The flexible nature of the cloud empowers expenses to be increased or down according to utilization or cloud based tv broadcasting which is especially helpful in high-demand, time-sensitive tasks that media organizations handle.

5. Amazing User Experience

It helps the entertainment industry stay up with consumer needs and demands and enhances on content creation/obtaining and distribution activities. Cloud service providers constantly keep monitoring the application’s performance in the cloud interface offer nonstop help to their clients. With this, they likewise comprehend the cloud server for media requirements and assumptions for their customers and proficiently redo their product improvement data transfer capacity for esteem upgrades.

The cloud empowers media organizations to quickly implement new services, which has become a critical cutthroat switch for industry players. A few media organizations today are utilizing the cloud’s adaptability and versatility for content handling—to speed up compute-heavy jobs like special visualizations delivering with services to ingest, encode/transcode, render, also convey content. Agile services of the cloud have accelerated the content production and cut out the time taking workflow by processing large content documents and designs in the cloud. The cloud additionally gives adaptability to the remote workforce.

For example, content creation teams can remotely deal with alter, finish, program control room capacities (specifically, exchanging), sound blend, ace control room tasks, booking, and playout covering both canned things and live occasions like sports.

Also Read – Why Cryptography in Cloud Computing Is Worth A Shot?

For any established organization, moving to the cloud is neither simple nor quick. It incorporates several moving parts because it affects all areas of business, needs cautious preparation and execution to limit disruptions. Before moving your workload to the cloud, it is important to develop a comprehensive cloud migration checklist, cloud storage for media needed, and a detailed roadmap for the journey.

Your cloud migration journey can only be successful with the assistance of cloud professionals having years of practical experience in the same field you want. Are you looking for top-tier remote cloud professionals? Hire top 5% of cloud engineers meeting your business requirements. Get in touch now!

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