This MENA region includes nations like the United Arab Emirates (UAE), which are at the forefront of digital innovation and development. Even though the MENA area is known for its political tensions on a global scale, it has managed to lead the way in technological advancement and digital transformation. The density or penetration of the internet has reached close to 100% in many countries of the MENA region. This demonstrates how the area continues to compete on a worldwide scale in both technology and business. The Middle East cloud apps industry is something to keep an eye on since tech collaboration in these areas appears to be at an all-time high.
Why is the MENA area experiencing a growth in cloud technology?
One straightforward explanation for the exponential expansion of cloud technology in the MENA area is the huge purchasing power of the customer. Customers here could be large corporations, small businesses, or even startups.
The governments in the MENA region are offering many incentives to people who want to build a tech company. In addition to assisting with international logistics and product shipping, they are promoting the digital transformation of the nation’s small and medium-sized businesses. As the proportion of small and medium-sized businesses in the area has increased, the need for digitalization has grown dramatically. People are rapidly introducing their enterprises on the internet. In addition to this natural transformation, the pandemic served as a catalyst for the quickening of digital change.
As the COVID scenario becomes more relaxed, almost every firm wants to board the “digital” ship. Additionally, a large number of people entered the DIY or unstructured sector, during the pandemic period. As their distribution network grows, they too desire a piece of the action and are looking forward to expanding. And what is the most effective approach to expand this network? Digitalization!
The gigantic Middle East cloud applications market
It is important to take the cloud shift in the MENA region seriously. Even though the region may feel as though there are ongoing geopolitical problems, its rate of digital transformation is much higher than that of many of the most powerful countries in the world.
The MENA region is one of the fastest-growing marketplaces worldwide. The market for cloud computing is anticipated to grow to $31.4 billion by 2026. This is a rise of almost 17.2% from the previous year.
From the statistics above we can infer that the current market is shifting toward a wholly cloud-based solution. Another report that asserts that a company’s or organization’s overall cloud spending will be higher than its non-cloud spending supports this as well.
It is evident why businesses are pursuing an aggressive cloud approach. The majority of market services are moving to the cloud platform. The businesses that rely on these services are adjusting to these developments and directing their cloud-focused strategies. The platform of cloud technology is growing quickly. This is because the technology itself may be used to provide services like software as a service, platform as a service functions as a service, infrastructure as a service, etc. These categories cover almost everything and can support your business operations. The skill sets needed to perform these tasks are likewise growing. Even those with completely non-technical backgrounds are accessing the cloud domain in greater numbers. Technological giants like Microsoft, Google, Amazon, and others are trying to hold their ground while continually innovating in the cloud computing space. The majority of organizations use Amazon’s services, making it one of the most well-known cloud service providers today.
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Cloud Computing and change within an organization
The pandemic has forced several businesses to implement a remote working strategy for their staff. The work-from-home model is wholly dependent on the company’s cloud services. Right from communication channels to handling complex issues, intra-organizational functions have relied substantially on cloud services over the past few years.
Then, how does MENA fit within the overall picture?
Many businesses that are looking to embrace cloud technology are facing a lack of cloud architects and engineers. This is a relatively new field, even cutting-edge organizations seem to miss this basic point.
Here’s where several cloud computing companies from the MENA region and the UAE come into play. Countries like the UAE are rich in a variety of unique talents, including cloud architecture, cloud engineering, cloud service providers, etc. Additionally, the MENA area is a leader in cybersecurity and is concentrating on ready-to-market and quickly deployable cybersecurity solutions through cloud transformation.
Wrapping it up
The leaders of the technological revolution, such as the UAE, are taking on the role of representing the MENA region on a global scale. Undoubtedly, Dubai’s paperless initiative and smart city model have made a significant impact on the world stage. It is also feasible to incorporate technologies like augmented reality (AR) and virtual reality (VR), with the cloud services’ software development space being the most crucial of them.
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