Organizations are constantly striving to stay ahead of the curve by implementing new technologies and processes. One such process that has gained significant attention in recent years is Digital DevOps. The concept of Digital DevOps combines development, operations, and quality assurance to create a seamless software delivery pipeline. While the benefits of a Digital DevOps strategy are well-documented, the question remains: Is it worth investing in for your organization? In this blog, we’ll take a deep dive into the world of Digital DevOps and explore the advantages and disadvantages of this strategy to help you make an informed decision. Whether you’re a startup or an established enterprise, read on to discover if a Digital DevOps strategy is the right investment for your organization.
What is a digital DevOps strategy?
A digital DevOps strategy is a comprehensive plan that outlines the processes and tools required to integrate software development and operations teams. The goal of this strategy is to increase the speed and efficiency of software development, testing, and deployment. It involves using automation, continuous integration, and continuous delivery to ensure that software is developed and delivered faster and with fewer errors.
Why invest in a digital DevOps strategy?
Faster time-to-market
A digital DevOps strategy can help your organization reduce the time it takes to develop and deploy software. By automating many of the development and deployment processes, DevOps can help your organization deliver software faster.
Improved quality
By integrating development and operations teams, DevOps can help reduce errors and defects in software applications. This can result in higher-quality software that is less prone to crashes or other issues.
Better collaboration
A digital DevOps strategy can help improve collaboration between development and operations teams. This can help break down silos and encourage teams to work together to achieve common goals.
Greater efficiency
By automating many of the development and deployment processes, DevOps can help your organization become more efficient. This can result in cost savings and improved productivity.
Increased agility
A digital DevOps strategy can help your organization respond quickly to changing market conditions or customer needs. This can help your organization stay ahead of the competition.
Difference between “digital” and “digitized”
The key point is that digital products that support digital initiatives differ from systems and products that support basic business processes, which can be “digitalized.” The former must instill characteristics that promote quick invention and evolution by allowing for continuous experimentation and learning. The latter possess characteristics of stability and operational excellence that are optimized by technological improvement.
The problem is that digital products require a different DevOps strategy than those that have been digitised.
Digitalized products are supported by the majority of DevOps methodologies. These tools are designed to promote operational excellence by focusing on strong SDLC governance (branching) and optimizing (automated) for consistent releases at a predefined frequency (sprint cycle). Even if operational excellence is a must-have, in today’s digital firm, it is a given. DevOps for digital must think beyond efficiency and use growth mindset ideas at the core of a digital business.
Also read: How do I get from DevOps to DevSecOps?
Digital products should be designed to generate new revenue streams by providing delightful experiences that cater to the needs of human value. The key characteristics of human value are dynamic, ever-changing, and psychologically complex. These have implications for the very core of a product’s or company’s basic value proposition.
As a result, there are a few questions we need to address. What methods do we use to develop and test new value propositions? How can we figure out what our customers value even if they are unable to articulate their needs? Is it possible to coordinate a DevOps strategy to support such a dynamic business model?
For starters, a digital DevOps approach should include a framework for testing product combinations. We can safely introduce experiments at any moment, or even numerous times each day, using this framework. Consider small releases batch and tiny release experiments. Based on business conditions, these should be business or event-driven.
The experiments’ results should be measured using an analytics platform, which should be the second priority. We accelerate our ability to learn what consumers value by iterating small product experimentation. This enables us to reshape value propositions and create a data-driven product and experience. That’s where you’ll find an actual competitive edge. Product releases are no longer just a collection of features and capabilities. They are now the mechanisms by which we get to know our end-consumer.
Also read: Top DevOps Trends That Will Dominate
So, to sum up. Take your DevOps strategy into thoughtful consideration, as well as the core design concepts and business model it will support. Digital products that operate in highly competitive and rapidly evolving businesses must be willing to experiment, learn, and adapt on a regular basis. Your DevOps competence can be a strategic asset if done right.
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Kartik Donga 
Sunil Patel 